Steps for this integration:

Step 1: Set up your Interact quiz results.

To show your quiz takers their quiz result right away, create quiz result pages in your Interact account.

To send quiz results without showing them, title the quiz result in Interact so you know which result they got, and include a thank you note or preview of their quiz result, telling your lead to go check their inbox to get their full result.

Step 2: In your Mailchimp account, open the Content section from the left menu and click Email Templates, then click Create template. Create an email for each of your quiz results.

Step 3: Open the Audience section from the left menu, click Tags, then click Create Tag. Create a tag for each of your quiz results.

Step 4: Open the Campaigns section from the left menu, click All campaigns, and click Create campaign.

Step 5: In the automation option, click Create journey. Then click Build from scratch.

Step 6: Name your journey, then click Start Building.

Step 7: Click Choose a Starting Point, then click Tag added. From the Tag dropdown, choose the related quiz result tag you made and click Save Starting Point.

Step 8: Click Add a journey point and choose Send email. Choose the email template you created for this quiz result and click Next. Then click Save and Return to Journey and then, Activate Customer Journey.

Repeat steps 4 through 8 to create a journey for each of your quiz results.

Step 9: Open the quiz in your Interact Quiz Maker Account and toggle On the Lead Generation button. Configure the quiz opt in form to your liking then click Save & Continue.

Step 10: Enter your Mailchimp credentials and click Log In to authorize your Mailchimp account to interact.

In the following steps you’ll segment (tag) your leads with the result they got in the quiz so you can email the lead with specific information.

Step 11: On the Results tab, click the Add Action button.

Step 12: Choose the Add to List (required) dropdown and select a Mailchimp list you want to add your quiz takers to. Then choose the Add Tag to Contact dropdown and select the tag you created for someone that got this quiz result.

Step 13: Once you’ve set up the triggers for the first result, click Save. Do this for each of your quiz results then click Save & Continue.

Step 14 (optional): If desired, segment leads based on any quiz answers they chose. When you have set all the triggers you need for your specific setup, click Save & Continue.

Step 15: If desired, select the checkbox to turn off double opt-in. Keep the box unchecked if you want your quiz leads to double opt-in, or confirm their subscription via email after subscribing to the quiz. Then select Save & Continue.

Step 16: Ensure the Interact opt-in fields are mapped to the appropriate Mailchimp fields. For example, mapping First Name to “First Name” populates the leads name to the First Name merge field in Mailchimp.

Step 17: When finished with mapping your form fields, click Save & Continue. You can edit the integration settings at any time and if desired you can test the integration.

Step 18: Publish your quiz to start collecting leads. Select Publish then click Publish changes. You can republish your quiz any time you want to make changes to the integration and your quiz will update anywhere it's already published and embedded.