GA4 Integration is only available on Growth and Pro subscription plans.
Find your GA4 Measurement ID
Step 1: Log into your Google Analytics account and click "Admin" on the bottom left corner of the sidebar.
Step 2: Select "Data collection and modifications", then click "Data streams" and then choose" Web" to create your Data Stream.
Step 3: Set up your Data Stream by:
Adding www.tryinteract.com in the text box next to https://
Name the Stream Name "Interact"
Lastly, hit "Create & Continue"
Step 4: Next click on your data stream to expand the view.
Step 5: Here you will find your Measurement ID. Copy and paste your Measurement ID to use in the following steps.
Connect GA4 tracking to your Interact Quiz
Step 1: Log in to your Interact dashboard and click "Edit" next to the quiz you wish to connect GA4 to.
Step 2: In your quiz dashboard, click on "Conversion Tracking".
Step 3. Click "+ Connect" under Google Analytics 4.
Step 4: Paste the Measurement ID from the Data Stream
The events and parameters that are available with GA4 tracking and your Interact quiz are listed below.
Hit Save
There are some default events automatically sent over as well, including page_view, form_start and others. These can be configured in GA4 settings for specific data streams. More information can be found here.
Step 5 *Optional* : Under Tracking Settings, you can:
Enable Tracking Consent
Customize the Tracking Consent
Change the Accept Label
And hit "Save Settings" to apply the tracking settings to your quiz.
Step 6: Hit Publish on your quiz.
Step 7: The live link to your quiz will appear.
Start testing your quiz a few times with the live link to send events to Google Analytics.
You can also verify that these events are properly firing by downloading the Google Analytics debugger extension for Chrome.
Analyze events in Google Analytics dashboard
Step 1: To access and view the events sent over to Google Analytics from your quiz:
Click on "Reports", then "Examine user behavior" and finally click on "Events."
Step 2: Your events tab will look something along the lines of this once your quiz events have populated:
Please note that it can take up to 24 hours for the events to fully populate in Google Analytics. You'll be able to verify if the events were sent over immediately in the real-time section in the meantime:
Utilizing your event data sent to Google Analytics
To start filtering and utilizing the event data being sent over, you're going to need to add these event parameters into Custom Dimensions.
Step 1: Under Admin, select "Data display", then click "Create Custom definitions" and then choose "Create custom dimensions."
Step 2: Create a custom dimension for event_category and event_label.
The Custom Dimension for event_category should be formatted as:
event_category for Dimension Name
Event for Scope
event_category for Event Parameter
Lastly, hit "Save"
The Custom Dimension for event_label should be formatted as:
event_label for Dimension Name
Event for Scope
event_label for Event Parameter
Lastly, hit "Save"
Step 3: Once you've saved these custom dimensions, this is how your custom definitions page should appear.
