Before you start
Make sure you have the following:
An active Interact account
An active Zapier account
An active Podia account
At least one created quiz in Interact
Lead Generation enabled on your quiz (opt-in form turned on)
💡 Note: This feature is only available in the latest Interact user dashboard at app.tryinteract.com. Log in there to access it.
Step 1. Enable Lead Generation and select Zapier
Before Zapier can receive quiz leads, you need to enable Lead Generation on the quiz you want to connect.
Log in to Interact.
From your dashboard, go to Quizzes.
Click Edit to open the quiz builder.
Under Integration, find Zapier and click Connect.
⚠️ Only the default Opt-In Form fields are supported when connecting your quiz to Zapier. Custom fields added to your quiz opt-in form cannot be sent through the Zapier integration.
Step 2. Get your Interact API Key
You’ll use your Interact API Key to connect your Interact account to Zapier.
In the integration setup flow, go to the API Key step and locate your Interact API Key.
Click to copy the API key.
⚠️ Keep your API key secure. Access to this key could lead to unauthorized access of your quiz leads.
Step 3. Connect Zapier integration
Next, create a Zap in Zapier and connect it to your Interact account using the API key you copied.
Log in to Zapier.
Click + Create, then select Zaps.
Select Trigger.
Search for and select Interact.
For Trigger event, select New Lead.
Under Account, click Sign in.
Paste your Interact API Key, then select Yes, Continue to Interact.
Click Continue.
Step 4. Configure the New Lead trigger in Zapier
When a new lead is collected from your Interact quiz, this trigger will fire in Zapier.
In Zapier, in the Configure step for the trigger, select the Quiz you want to connect.
Click Continue.
In the Test step, click Test trigger.
Select a sample Lead B record, then click Continue with selected record.
⚠️ Only the following fields can be collected from your quiz and sent through Zapier:
Email Address
Quiz Result Tag
First Name
Last Name
Company
Phone Number
Zip Code
Quiz answers cannot be collected through Zapier. They can be viewed in your Quiz Analytics instead.
Step 5. Map quiz results to Podia
When someone completes your quiz, Zapier can take different actions in Podia based on the quiz result information Interact sends (using Quiz Result Tag).
Available actions for Podia include:
Subscribe someone
Subscribe someone in Podia
In Zapier, under Action, search for and select Podia.
For the Event, select Subscribe someone, then click Continue.
Click Sign in (or Connect a new account) and log in to your Podia account, then click Continue.
Then map Interact fields into Podia:
For Tag, select a quiz result tag value from Interact (so Podia can tag the subscriber based on the quiz result).
For Email, select the Interact email field.
For First name, select the Interact first name field.
Map any other supported fields you’re collecting (for example, Last Name) if available in your Zap.
To make sure each Zap only runs for one quiz result:
Click the + icon between the Trigger and Action steps.
Select Filter.
Set the filter so it only continues when the Interact tag contains the quiz result you want this Zap to handle.
At the bottom of the Zap, click Test Action to confirm the Zap works.
Note, the test lead’s email must contain the quiz result so they pass through the filter you just added. If so, click Publish.
⚠️ If you do not have the Filter option in Zapier, it is a paid feature.
❗ Important: You should have 1 Zap per quiz result so each result can apply the correct Podia tag.
Step 6. Send a test lead
Before relying on your Zap, confirm the full flow works end-to-end.
In Interact, return to your quiz and click Activate Connection under the API Key section in Lead Generation.
In Interact, select Test Integration to test your integration to Zapier.
In Zapier, click Test action (if prompted), and verify the subscriber is created/updated in Podia with the expected tag.
Step 7. Publish your quiz
Any Lead Generation or integration changes you make won’t be live until your quiz is published.
Before sharing your quiz:
Click Publish in the top-right corner of the quiz editor.
Confirm your changes by clicking Publish changes.
Once published, your Zapier + Podia connection can send new quiz leads from the live version of your quiz.
FAQs
Do I need one Zap per quiz result?
Do I need one Zap per quiz result?
Yes. To apply different Podia tags per quiz result, you typically set up one Zap per quiz result and use a Filter so each Zap only runs when the Interact Quiz Result Tag matches that result.
Disable Zapier integration for your quiz
If you want to stop sending leads from a specific quiz to Zapier, you can disable the integration without removing your Zapier setup.
Go to Lead Generation > Integrations.
Navigate to the Connect step.
Click Disable.
⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.
Once disabled, new quiz submissions from this quiz will no longer be sent to Zapier. Your other quizzes are unaffected.
❗Important: After disconnecting an integration from your quiz, your opt-in form will remain disabled until a new or existing integration is connected. Select .csv File Download to keep your opt-in form enabled with no integration connected.
Disconnect your Zapier account
Disconnecting your Zapier connection removes the authentication between Interact and Zapier for your account connection.
Log in to your Interact dashboard.
Click on Integrations
Find Zapier, then click Disconnect, and confirm by hitting Disconnect again.
❗ Important: After disconnecting Zapier, the following effects occur:
Your Zapier connection will stop working for any quizzes that rely on it.
No new quiz leads will be sent to Zapier until you reconnect and re-activate the connection.