This guide walks you through connecting Interact with Moosend so quiz leads are automatically added as new contacts in your Moosend account.

You’ll be able to:

Send quiz leads to Moosend in real time
Choose which Moosend list new leads should be added to
Map quiz results and answers to Moosend custom fields
Use quiz data for segmentation, automation, and email campaigns

Before you start

Make sure you have the following:

An active Interact account
An active Moosend account
Permission to authorize connections in Moosend
At least one created quiz in Interact
At least one Moosend list to add leads to

💡 Note: This feature is only available in the latest Interact user dashboard at app.tryinteract.com. Log in there to access it.

Step 1. Get your Moosend API key

Log in to your Moosend account.
Click More (top-right menu).
Select Settings.
In the left sidebar, click API Key.
Copy your API key.

⚠️ Keep your API key secure. Anyone with access to this key can add or update contacts in your Moosend account.

Step 2. Connect Moosend integration

Log in to Interact.
From your dashboard, go to Quizzes.
Click Edit to open quiz builder.
Go to Lead Generation > Integrations.
Find Moosend and click Connect.
Paste your Moosend API key.
Click Connect.

You’ll see a confirmation once the connection is successful.

Step 3. Map quiz results to Moosend

When someone completes your quiz, Interact can take different actions in Moosend based on the quiz result they receive.

In the integration setup flow, go to the Results step.
You’ll see each quiz result listed separately.

For each quiz result, you can choose what happens in Moosend by adding actions.

Available actions for Moosend include:

Add to list
Update custom field

❗ Important: Each quiz result must have Add to list set. If you don’t select a list for a result, leads who receive that result won’t be sent to Moosend.

❗ Important: Moosend custom fields are connected to specific Moosend lists. Because of that, Add to list is required for any other actions you want to take for a result (including updating custom fields).

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Add contacts to a Moosend list

When someone completes your quiz, Interact can add them to a Moosend list.

Click Add actions.
Find Add to list.
Select the Moosend list from the dropdown you want quiz leads added to.

💡 Tip: Many customers create one Constant Contact list per quiz to keep segmentation clean.

Update custom field

You can store the quiz result directly on the Moosend subscriber record.

Click Add actions.
Find Update custom field.
Select the Moosend custom field you want to update.
The value defaults to the quiz result title, but can be customized if necessary.

❗ Important: If a custom field isn’t appearing as an option, make sure it exists in Moosend on the same list you selected in Add to list.

Step 4. Map quiz answers to Moosend (optional)

In addition to quiz results, you can also send individual quiz answers to Moosend and use them for segmentation and automation.

This works the same way as mapping quiz results, but instead of triggering actions based on the final result, actions are triggered based on how someone answers a specific question.

💡 Tip: Quiz answers are great for capturing preferences, intent, or qualifiers (for example: budget, experience level, or goals).

Step 5. Map opt‑in form fields to Moosend

Next, connect your Interact opt‑in form fields to Moosend custom fields.

Go to the Fields step in the setup flow.
You’ll see Interact fields on the left and Moosend field mappings on the right.
Click the dropdown on the right of the form field you want to map (None Selected means it is not mapped).
Select the corresponding Moosend custom field.

❗ Important: If your Moosend list has required fields, you must collect and map those required fields in Interact. Otherwise, test leads and live leads can fail to sync.

Step 6. Settings: Double opt-in

After the Answers step, you’ll configure the double opt-in setting.

In the setup flow, go to the Settings step.
Enable or disable Double opt-in.

⚠️ If double opt-in is enabled, contacts may need to confirm subscription via email before they’re fully subscribed to your Moosend list. When testing, check the confirmation email inbox and confirm the subscription if needed.

Step 7. Send a test lead

Before your integration is fully active, you’ll need to send a test lead.

This step verifies the connection between Interact and Moosend and activates the integration.

Click Send test lead.
Fill out all Opt-In Form fields to send as test lead information.
(Optional) Navigate to Quiz Data tab to customize test quiz data.
Click Send test lead to submit.
Log in to Moosend and verify the contact was created successfully in the correct list, with the expected custom field values.

Step 8. Publish your quiz

Any changes you make to your integration won’t be live until your quiz is published.

Before sharing your quiz:

Click Publish in the top-right corner of the quiz editor.
Confirm your changes by clicking Publish changes.

Once published, your Moosend integration will be active on the live version of your quiz.

⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.

Disable Moosend integration for your quiz

If you want to stop sending leads from a specific quiz to Moosend, you can disable the integration without disconnecting your Moosend account.

Edit the quiz in Interact.
Go to Lead Generation > Integrations.
Navigate to Connect step.
Click Disable.

⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.

Once disabled, new quiz submissions from this quiz will no longer be sent to Moosend. Your Moosend account remains connected and other quizzes are unaffected.

❗ Important: After disconnecting an integration from your quiz, your opt-in form will remain disabled until a new or existing integration is connected. Select .csv File Download to keep your opt-in form enabled with no integration connected.