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Analytics Overview

This article describes what you can see in each Analytics tab in Interact and which subscription plans include access.

Written by Damaris Pacheco
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Quiz Analytics helps you track traffic, results performance, and lead capture (when Lead Generation is enabled).

You’ll be able to:

  • Confirm Lead Generation is fully enabled (required for lead data)

  • Access Analytics from your Interact dashboard

  • Understand what you can see in Leads, Overview, Results, and Questions & Answers

  • Troubleshoot common reasons a test lead doesn’t appear

How This Works

Before reviewing Analytics, it helps to understand what controls whether lead data is available.

Leads are only recorded when Lead Generation is fully enabled on the quiz.

When it’s enabled:

  • The opt-in form always appears to the quiz taker after answering the last quiz question.

  • Quiz takers can submit their email before seeing their result

  • Submitted emails and associated quiz data appear in Analytics

⚠️ Lead Generation must be fully enabled to access lead data. If it isn’t enabled, you won’t see lead records for that quiz.

Step 1: Confirm Lead Generation is enabled

Before you expect to see any lead records, confirm Lead Generation is fully enabled for the quiz you’re checking.

To do so:

  1. Log in to the Interact dashboard and click Edit to open the quiz

  2. In the left sidebar, click Lead Generation

  3. Lead Generation should say ON

⚠️ Important Warning: If Lead Generation is not fully enabled, you will not be able to access lead data for that quiz in Analytics.

Step 2: Access Analytics

  1. Log in to the Interact dashboard.

  2. Click Analytics in the main menu.

Step 3: Leads tab

In Analytics, click Leads to view and manage your lead data, including captured emails and quiz results.

To view an individual lead record:

  1. Find the lead you want to review.

  2. Click the three dots next to the lead.

  3. Click Details.

  4. Click Quiz Activity to view the lead’s quiz activity and answer selections.

💡 Note: The Leads tab is available on the Free plan and all paid plans (Lite, Growth, and Pro), as long as Lead Generation is fully enabled.

Step 4: Overview tab

In Analytics, click Overview to view high-level quiz performance metrics:

  • Views: The total number of people who click on your quiz link.

  • Starts: The number of people who begin answering quiz questions.

  • Completions: Quiz takers who view the results page but do not submit the opt-in form.

  • Leads: People who submit their email via the opt-in form.

💡 Note: The Overview tab is available on Lite, Growth, and Pro Subscription Plans.

Step 5: Results tab

The Results tab provides a detailed breakdown of how quiz takers engage with your quiz results, including the ability to see your top-performing results. Key data include:

  • Views: Track how many people viewed each quiz result.

  • Leads: See how many people who viewed a result who also submitted their email.

  • Skips: Identify users who viewed the result page but chose not to complete the opt-in form.

  • Call-to-Action (CTA) Button Clicks: Track how many users clicked on your result page's call-to-action button.

💡 Note: The Results tab is available on Growth and Pro.

Step 6: Answers tab

In Analytics, click Questions & Answers to review deeper engagement insights, including:

  • Track Non-Leads: Analyze quiz responses from all users, not just those who opted in.

  • Question Data Breakdown: Review how users answer each question and monitor engagement and drop-off rates throughout the quiz.

💡 Note: The Questions & Answers tab is available on Growth and Pro.

Step 7. Advanced Tab

The Advanced tab provides deeper insights into quiz performance with key metrics like:

  • Total Aggregated Events: View the total number of actions and interactions that have occurred across your quiz.

  • Conversion Rate: Track the percentage of quiz takers who converted into leads.

💡 Note: The Advanced tab is available on Growth and Pro.

Exporting Leads and Quiz Data

To view your lead details (including opt-in form information and answer choices), you can download the data manually as a .CSV file.

  1. Go to the Leads section under the Analytics tab.

  2. Click the date range to select the time frame of leads you want to export.

  3. Click Download Leads.

  4. Select the fields (and any quiz questions) you want to include.

  5. Click Download to generate the .CSV file.

Deleting Leads

If you need to remove lead details, you can delete leads manually from the Leads tab.

Delete an individual lead

  1. In Analytics, click Leads.

  2. Find the lead you want to remove.

  3. Click the three dots next to the lead.

  4. Click Delete.

⚠️ Important Warning: Deleting a lead permanently removes that lead’s data from your account.

Delete multiple leads (bulk delete)

  1. In Analytics, click Leads.

  2. Select the date range you want to delete leads from.

  3. Click the top checkbox to select all leads shown in that date range.

  4. Click Delete to delete all selected leads.

FAQ

I don’t see any leads in Analytics

Confirm Lead Generation is fully enabled for the quiz.

Can I view all the top results a lead received in Analytics if I have Multiple Results enabled?

When you enable the "Show Multiple Results" feature, the quiz taker will see the percentages of the top results they received at the end of the quiz. This will appear on the results page.

However, only the top result (the highest percentage) will be stored in your Analytics and sent to your email marketing platform.

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