Your quiz results are the different outcomes a quiz taker can receive, and the result descriptions are the short explanations that tell someone what their result means.
Logistical instructions for writing quiz results (length, number of results, etc.)
Create 3–6 results that represent the personality types (or categories) of the audience you sell to.
Divide your audience into different categories based on their personalities or preferences, then make those categories the results of your quiz.
In your quiz editor, navigate to the Results section.
Click Add Result until you have the number of results you want.
Add a result featured image that visually represents the personality of the result.
💡 Note: If you don’t have an image that represents the result well, it’s better to hide/omit the image than to use an image that doesn’t match the result.
Write the result description for each result.
Keep each result description 3–4 sentences maximum.
The description should be a brief overview of the personality you are describing.
Keep it very positive by focusing on the good aspects of the personality and avoiding anything negative.
Add a result call to action button that points quiz takers to the most appropriate next step for that result (a resource, article, or product recommendation).
❗ Important: If you add a CTA button, you must add a destination link/URL or the button won’t appear to quiz takers.
Advanced option: Redirect your results to your own landing pages instead of building them inside Interact.
⚠️ Warning: If you redirect results to your own pages, you’re responsible for making sure each quiz result routes to the correct page. A mismatch here breaks the “that is me” moment
The Best Tone and Writing style Approach for Quiz Results
Write your result descriptions as if you’re speaking to one person, not a mass audience.
Keep the result description focused on the quiz taker and what the result says about them (their style, preferences, situation, strengths, etc.).
Keep the tone positive for every result by highlighting what’s good or useful about that type—avoid “gotcha” language or anything that makes the quiz taker feel judged.
Use words and phrases your quiz takers would actually use so the result feels familiar and accurate.
Keep the description short and clean—extra filler makes the result feel less clear.
Specific instructions for each type of quiz result
Personality quiz results
Personality results should feel fun and easy to identify with, but still be specific enough that the quiz taker thinks, “That’s me.”
Keep your result description succinct and straightforward (3–4 sentences), with no extra filler.
Use a featured image that matches the personality type (or hide/omit the image if you don’t have a good match).
Add a CTA button that fits the personality type and what they’re likely to want next.
Assessment quiz results
Assessment results should clearly reflect the quiz taker’s current status or level (based on how your assessment is set up).
Keep the description focused on what the score/level means and what the quiz taker should do next.
If you use a CTA button, make sure it matches the quiz taker’s level (so the next step doesn’t feel too advanced or too basic).
E-commerce product quiz results
Product quiz results should be direct and tied to the recommendation you’re making.
Avoid adding extra result text that isn’t connected to the actual product recommendation—this can reduce trust and conversions.
Use a CTA button that sends quiz takers to the most relevant product page, collection, or recommendation for that result.
Trivia quiz results
Trivia results should reflect how much someone knows about the topic (or what “type” of trivia taker they are) in a way that feels fun and clear.
If you include a featured image, make it relevant to the topic (or to the result category).
If you include a CTA button, link it to a relevant next step (like learning more about the topic).
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