If you already have a sales page, you can turn it into a product recommendation quiz by generating the quiz content in ChatGPT, then building the quiz in your Interact dashboard.
You’ll be able to:
Use your sales page as the source for your quiz content
Generate quiz results, questions, and answer choices using ChatGPT
Build a Personality Quiz that recommends the right product (via result correlations)
Add CTA buttons to each result that link to the right offer
(Optional) Turn on lead generation and connect to your email platform
Test and publish your quiz
How This Quiz Type Works
A Personality quiz recommends the “right” product by correlating answer choices to quiz results.
Every question has answer choices, and every answer choice is connected to one or more quiz results using Result Correlations. When someone completes the quiz, the result with the highest total correlations becomes their outcome.
⚠️ Important: This quiz type uses equal (+1) correlations. You are not assigning custom point values per answer.
Example Quiz (Sales Page): Product Recommendation Quiz
In this workflow, your existing sales page becomes the source of truth for:
The products/offers you want to recommend (your quiz results)
The key differentiators between those offers (your quiz questions)
The “fit” indicators that map someone to the right offer (your answer choices + correlations)
In Interact, you’ll build this as a Personality Quiz by:
Creating results that represent your products/offers
Writing questions that uncover needs/preferences
Mapping each answer choice to the most relevant result using Edit Result Correlations
Adding a CTA button in each result that links to the correct product or offer page
Step 1: Plan Before You Build
Planning upfront saves time and helps you avoid mismatched results (where answers don’t clearly lead to a single recommended product).
Decide on the following before you open the builder:
Your sales page source
Have your sales page link ready (you’ll use it to generate quiz content in ChatGPT and to confirm your final CTA links).
Your results (products/offers)
Decide which products or offers you want to recommend as quiz results.
Generate quiz content in ChatGPT
Open ChatGPT to generate quiz content based on your sales page.
Enter a prompt like:
“I want to create a quiz around [topic]. Here’s my sales page: [insert link]. I want the quiz to guide people to the right product offer based on their answers.”
Ask ChatGPT to write out:
Quiz title ideas
Quiz goal
Possible outcomes (quiz results)
5–7 quiz questions + answer choices
Ask ChatGPT to “write out all the quiz logic and results copy.”
Refine your content with follow-up prompts. Common requests include:
Make results more product-focused
Add calls to action in results
Simplify or shorten the questions
Make questions more situational or relatable
Review & finalize your results
Before you build the quiz, confirm:
Each result clearly recommends a specific product or offer
Copy matches your brand voice
Each result includes a clear CTA button
Step 2: Open The Quiz
Log in to the Interact dashboard.
Click + Create New Quiz.
Click Start from scratch.
Choose Personality Quiz.
Step 3: Create Cover Page
On the left-hand sidebar, click Cover Page.
Copy and paste (or rewrite) the Title, Description, and Button text based on what you generated in ChatGPT.
💡 Tip: Use 2–3 sentences in the description to set expectations for what the quiz will recommend.
Step 4: Create Result Pages
In the left sidebar, click Results.
Create a result page for each product/offer you want to recommend.
Copy and paste the result title and description from your ChatGPT output.
Add CTA Buttons to sell your products
Inside each result, add a CTA button that links directly to the correct product, collection, or offer page.
⚠️ Important: Double-check that each result’s CTA link points to the correct destination before publishing.
Step 5: Add Questions and Answer Choices
In the left sidebar, click Questions.
Click Add New Question.
Copy and paste your question text and answer choices from ChatGPT.
Repeat until all questions are added.
💡 Note: It’s usually faster to enter all questions/answers first, then map correlations across the whole quiz in one pass.
Step 6: Set Result Correlations
This is where you map each answer choice to the correct result.
Select a question.
Click Result Correlations (or Edit Result Correlations, depending on what you see in the builder).
For each answer choice, connect it to the result it should recommend.
Click Save.
❗ Important: If a Save button is shown inside the correlations view, you must click it to apply your changes.
Step 7: Turn on Lead Generation (Optional but Recommended)
If you want to capture emails before showing the quiz result:
In the left sidebar, click Lead Generation.
Turn Lead Generation On.
Select the contact fields you want to collect.
Under Form Settings, configure additional opt-in settings.
Customize the opt-in form and click Save & Continue.
⚠️ Important: Test the opt-in flow in Preview to confirm it appears at the correct point in your quiz flow.
Step 8: Connect Your Email List (Optional)
If you want to send leads to your email platform and segment them:
Under Connect Your Email List, select your email marketing platform from the integrations list.
Configure segmentation based on quiz results and/or answers.
💡 Note: Keep segmentation consistent with the products/offers you’re recommending in your results.
Step 9: Test which result a quiz taker will receive
Testing helps you confirm that each intended answer path produces the result you expect.
Step 1: Create an expected-answer path for every result
For each product/offer result, write down one set of answers that should produce it.
Step 2: Preview the quiz
Take the quiz using the intended answer path.
Step 3: Confirm the correct result appears
Repeat until every result has been produced successfully at least once.
Step 4: Test mixed answer combinations
Check for:
A result that appears too frequently
A result that almost never appears
Answer choices mapped to the wrong result
CTAs linking to the wrong product or offer page
Save and Publish
Save any changes in Result Correlations (and Lead Generation, if used).
Click Publish.
Click Publish changes.
Take the live version once more after publishing.
⚠️ Remember: Changes aren’t live until you publish.
Troubleshooting
Problem | What to check or change |
Quiz takers are getting the “wrong” product | Re-check Edit Result Correlations for the questions/answers involved and confirm each answer maps to the intended result. |
One product/result almost never appears | Confirm that enough answer choices correlate to that result and that it has a realistic path to the top total. |
A CTA goes to the wrong page | Review CTA links on each result page and re-test each result in Preview. |
Quiz feels too generic | Refine questions to be more situational and make answer choices more distinct, then update correlations to match. |
You need one answer to guarantee an outcome | Use branching logic for that answer rather than trying to force it through ordinary correlations. |
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