This guide walks you through connecting Interact with Zapier so quiz leads are automatically sent to your Zap. You’ll be able to:
Send quiz leads to Zapier in real time
Choose which quiz should trigger your Zap
Use quiz data (results and opt-in form fields) in Zapier actions
Use Zapier to pass quiz leads to other apps
Before you start
Make sure you have the following:
An active Interact account
An active Zapier account
At least one created quiz in Interact
Lead Generation enabled on your quiz (opt-in form turned on)
💡 Note: This feature is only available in the latest Interact user dashboard at app.tryinteract.com. Log in there to access it.
Step 1. Enable Lead Generation and select Zapier
Before Zapier can receive quiz leads, you need to enable Lead Generation on the quiz you want to connect.
Log in to Interact.
From your dashboard, go to Quizzes.
Click Edit to open the quiz builder.
Go to Lead Generation > Integrations.
If opt-in form not enabled, turn it on.
⚠️ Only the default custom fields are supported when connecting your quiz to Zapier. Custom fields added to your quiz opt-in form cannot be sent through the Zapier integration.
6. Find Zapier and click Connect.
Step 2. Get your Interact API Key
You’ll use your Interact API Key to connect your Interact account to Zapier.
In the integration setup flow, go to the API Key step and locate your Interact API Key.
Click to copy the API key.
⚠️ Keep your API key secure. Anyone with access to this key can pull lead data for quizzes you connect in Zapier.
Step 3. Connect Zapier integration
Next, create a Zap in Zapier and connect it to your Interact account using the API key you copied.
Log in to Zapier.
Click + Create, then select Zaps.
Select Trigger.
Search for and select Interact.
For Trigger event, select New Lead.
Under Account, click Sign in.
Paste your Interact API Key, then select Yes, Continue to Interact.
Click Continue.
Step 4. Configure your Interact trigger in Zapier
When your Zap is triggered, Zapier will pull data from the quiz you select.
Available triggers for Interact on Zapier include:
New Lead
New Lead
This trigger fires when a new lead is collected from a quiz.
In Zapier, in the Configure step for the trigger, select the Quiz you want to connect.
Click Continue.
In the Test step, click Test trigger.
Select a sample Lead B record, then click Continue with selected record.
⚠️ Only the following fields can be collected from your quiz and sent through Zapier:
Email Address
Quiz Result Tag
First Name
Last Name
Company
Phone Number
Zip Code
Quiz answers cannot be collected through Zapier. They can be viewed in your Quiz Analytics instead.
Step 5. Set up your Zapier action
After your Interact trigger is working, add an Action step to send your lead data to another app.
In Zapier, under Action, search for and select the app you want to send your quiz lead to (for example, a CRM, email platform, or spreadsheet)
Complete the Zap Action section with the App you would like to connect with, and then Publish the Zap
Step 6. Send a test lead
Before relying on your Zap, confirm the full flow works end-to-end.
In Interact, return to your quiz and click Activate Connection under the API Key section in Lead Generation.
In Interact, select Test Integration to test your integration to Zapier.
Verify the lead arrives in the destination app you chose in Zapier.
Step 7. Publish your quiz
Any Lead Generation or integration changes you make won’t be live until your quiz is published.
Before sharing your quiz:
Click Publish in the top-right corner of the quiz editor.
Confirm your changes by clicking Publish changes.
Once published, your Zapier connection can send new quiz leads from the live version of your quiz.
FAQs
Why isn’t Zapier receiving my quiz leads?
Why isn’t Zapier receiving my quiz leads?
Check the following:
Your Zap is published (and turned on) in Zapier.
You clicked Activate Connection in Interact after publishing your Zap.
Your quiz changes are published in Interact. (help.tryinteract.com)
The Zap’s trigger is connected to the same quiz you’re using live.
You’re submitting an email through the opt-in form (Lead Generation must be on).
Disable Zapier integration for your quiz
If you want to stop sending leads from a specific quiz to Zapier, you can disable the integration without removing your Zapier setup.
Go to Lead Generation > Integrations.
Navigate to the Connect step.
Click Disable.
⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.
Once disabled, new quiz submissions from this quiz will no longer be sent to Zapier. Your other quizzes are unaffected.
❗ Important: After disconnecting an integration from your quiz, your opt-in form will remain disabled until a new or existing integration is connected. Select .csv File Download to keep your opt-in form enabled with no integration connected.
Disconnect your Zapier account
Disconnecting your Zapier connection removes the authentication between Interact and Zapier for your account connection.
Log in to your Interact dashboard.
Click on Integrations
Find Zapier, then click Disconnect, and confirm by hitting Disconnect again.
❗ Important: After disconnecting Zapier, the following effects occur:
Your Zapier connection will stop working for any quizzes that rely on it.
No new quiz leads will be sent to Zapier until you reconnect and re-activate the connection.