This guide walks you through connecting Interact with Constant Contact so quiz leads are automatically added as new contacts in your Constant Contact account. You’ll be able to:

Send quiz leads to Constant Contact in real time
Choose which Constant Contact list new leads should be added to
Map quiz results and answers to Constant Contact custom fields
Use quiz data for segmentation, automation, and email campaigns

Before you start

Make sure you have the following:

An active Interact account
An active Constant Contact account
Access to the Constant Contact account you want to connect to
At least one created quiz in Interact

💡 Note: This feature is only available in the latest Interact user dashboard at app.tryinteract.com. Log in there to access it.

Step 1. Connect Constant Contact integration

Log in to Interact.
From your dashboard, go to Quizzes.
Click Edit to open quiz builder.
Go to Lead Generation > Integrations.
Find Constant Contact and click Connect.
Review the access request and click Allow (or Authorize) to finish connecting.

You’ll see a confirmation once the connection is successful.

⚠️ Keep your Constant Contact login secure. Anyone with access to your Constant Contact account can add or update contacts.

Step 2. Map quiz results to Constant Contact

When someone completes your quiz, Interact can take different actions in Constant Contact based on the quiz result they receive.

In the integration setup flow, go to the Results step.
You’ll see each quiz result listed separately.

For each quiz result, you can choose what happens in Constant Contact by adding actions.

Available actions for Constant Contact include:

Add to list
Update Custom field

❗ Important: Make sure Add to list is set for every quiz result. If a quiz result does not add the contact to a list, other actions you configure for that result may not run as expected.

Add contacts to a Constant Contact list

When someone completes your quiz, Interact can add them to a Constant Contact list.

Click Add actions.
Find Add to list.
Select the Constant Contact list from the dropdown you want quiz leads added to.

💡 Tip: Many customers create one Constant Contact list per quiz to keep segmentation clean.

Update custom field

You can store the quiz result directly on the Constant Contact contact record.

Click Add actions.
Find Update Custom field.
Select the Constant Contact custom field you want to update.
The value defaults to the quiz result title, but can be customized if necessary.

This will update the Constant Contact custom field you select to the value you define, which allows you to:

Segment contacts by quiz result
Trigger automations
Personalize email content dynamically

Step 3. Map quiz answers to Constant Contact (optional)

In addition to quiz results, you can also send individual quiz answers to Constant Contact and use them for segmentation and automation.

This works the same way as mapping quiz results, but instead of triggering actions based on the final result, actions are triggered based on how someone answers a specific question.

Tip: Quiz answers are great for capturing preferences, intent, or qualifiers (for example: budget, experience level, or goals).

💡 Tip: Quiz answers are great for capturing preferences, intent, or qualifiers (for example: budget, experience level, or goals).

Step 4. Map opt‑in form fields to Constant Contact

Next, connect your Interact opt‑in form fields to Constant Contact contact fields/custom fields.

Go to the Fields step in the setup flow.
You’ll see Interact fields on the left and Constant Contact field mappings on the right.
Click the dropdown on the right of the form field you want to map (None Selected means it is not mapped).
Select the Constant Contact field or custom field you want to map into.

❗ Important: If your Constant Contact setup requires certain fields, make sure those required fields are mapped before sending a test lead.

⚠️ Default fields (cannot be changed) include Email and First Name.

Step 5. Send a test lead

Before your integration is fully active, you’ll need to send a test lead.

This step verifies the connection between Interact and Constant Contact and activates the integration.

Click Send test lead.
Fill out all Opt‑In Form fields to send as test lead information.
(Optional) Navigate to Quiz Data tab to customize test quiz data.
Click Send test lead to submit.
Log in to Constant Contact and verify the contact was created successfully and added to the correct list.

Step 6. Publish your quiz

Any changes you make to your integration won’t be live until your quiz is published.

Before sharing your quiz:

Click Publish in the top-right corner of the quiz editor.
Confirm your changes by clicking Publish changes.

Once published, your Constant Contact integration will be active on the live version of your quiz.

⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.

FAQs

How does Interact handle existing contacts in Constant Contact?

When a quiz lead is sent to Constant Contact, Constant Contact uses the email address to identify contacts.
Here’s how it works:
- If no existing contact is found, a new contact is created.
- If an existing contact is found, the contact is updated with the latest quiz data (list membership, custom fields, etc.).

What are common reasons a test lead fails?

Common reasons include:
1. Contact unsubscribed or was previously deleted — try sending a test with an email that includes a “+” (for example, yourname+test1@domain.com).
2. Missing required fields — map all required fields for the Constant Contact list/settings you’re using.
3. Double opt‑in is enabled — check the confirmation email and complete the confirmation step before expecting the contact to appear as fully subscribed.

Disable Constant Contact integration for your quiz

If you want to stop sending leads from a specific quiz to Constant Contact, you can disable the integration without disconnecting your Constant Contact account.

Edit the quiz in Interact.
Go to Lead Generation > Integrations.
Navigate to Connect step.
Click Disable.

⚠️ Remember: After making changes to your integration or opt-in form, publish all changes to update your live quiz.

Once disabled, new quiz submissions from this quiz will no longer be sent to Constant Contact. Your Constant Contact account remains connected and other quizzes are unaffected.

❗ Important: After disconnecting an integration from your quiz, your opt-in form will remain disabled until a new or existing integration is connected. Select .csv File Download to keep your opt-in form enabled with no integration connected.

Disconnect your Constant Contact account

Disconnecting your Constant Contact account removes the authentication between Interact and Constant Contact entirely. This is similar to uninstalling the integration.