If you are looking for advice on what to make your quizzes about, and how to make sure people take your quizzes, look no further than the questions that your customers already ask you today.
Your customers ask you questions every day. When you create content and post it or have conversations with your customers, they have questions that inevitably come up over and over again.
Answering those questions in quiz format is your sure-fire way to make sure you are successful with your quiz strategy.
Answer questions with your quizzes
For example, here's a quiz from Direct Energy, they provide energy solutions including solar. They get a lot of questions from homeowners about whether they should or could implement solar, so they made a quiz about it.
Here's another example from Salary Transparent Street. People always ask them if they are being underpaid for their jobs, so they made a quiz about it.
And here's another example from Calm Over Chaos. People always ask them which notebook and pen they should buy from the store, so they made a quiz about it.
How to answer questions with quizzes
To use this strategy, first identify the most common questions your customers ask you. Write down a list in most frequently to least frequently asked.
Now start with the most common question and write down your answers to that question. Group your answers into 4-6 answers that address the most common responses you give when someone asks you this question. You can give more than 4-6 answers, and some quizzes literally have 50+ answer results, but that takes more work.
Now write down the questions you need to ask in order to figure out which answer is best for the person taking the quiz. Ask as many questions as you need in order to provide the right answer. Typically this type of quiz uses personality logic or branching logic or both.
Collect emails from quiz takers
Often you want to collect emails from quiz takers, and that works with answer quizzes. You should customize the opt-in form to tell people they can learn more from you about their solution if they opt in. But, you should also show them their answer result right away as well so you don't do a bait-and-switch.
Conclusion: Answer questions in a personalized, interactive, human, way with quizzes
If you want to connect with your audience, demonstrate that you can help them, and guarantee that they'll want to take your quizzes, then answer their most pressing questions in quiz format. I love that with quizzes you can give more than one answer to a question so you're not limited to giving the same advice all the time.