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Use a Quiz to Convert Instagram Followers into Email Subscribers
Use a Quiz to Convert Instagram Followers into Email Subscribers

Turn your Instagram audience into email list subscribers with a quiz

Josh Haynam avatar
Written by Josh Haynam
Updated over a month ago

Step 1: Create your quiz with Interact

If you have not already, you can create your quiz with Interact, from scratch, with AI assistance, or using a template.

Step 2: Integrate your quiz with your email marketing software

Whether you use Kit, Flodesk, or something else, you can connect your quiz to your email marketing software so that when people opt-in through your quiz they are automatically added to your email marketing software and segmented based on which quiz result they get, or based on how they answer particular questions in your quiz. You can see all of our integrations here.

This is a screenshot of what the email opt-in will look like inside of your quiz, this screen shows up at the end of the quiz after someone answers all of the quiz questions.

Screenshot: Courtesy of Advice With Erin

Step 3: Embed the quiz on your website at yourwebsite.com/quiz/quiz-name.

Here's an example from mrsdowjones.com/quiz/financial-goals where you can see the quiz is embedded.

Step 3: Post a reel promoting your quiz

The most successful quizzes that convert your Instagram followers into email subscribers are posted as reels with a Manychat automation where people can comment to get the quiz link sent to them. Here are some screenshots of what those reels look like and I'll link each reel so you can watch them.

Step 4: Create a Manychat automation so people can comment QUIZ to get the quiz link

Use a Reels comment automation to set it up where if someone comments "QUIZ" your manychat automation will DM that person the link to your quiz. That way you'll get great interaction on the post and start conversation with people who want to take your quiz.

Step 5: Add the quiz to your link-in-bio as backup

Add the quiz to your link in bio, here's an example from Advice With Erin.

Step 6: Post Reels or Carousels for each of your quiz results

For ongoing promotion of your quiz on Instagram, to get it in front of as much of your audience as possible and reach new people, you can make a Reel about each result, here's a great example.

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