Topics covered in this article:
- Connect Facebook Pixel to Interact app
- Customize Facebook Pixel setup
- Create Facebook custom conversion
- How to debug your Facebook Pixel
Connect Facebook Pixel to Interact app
In order to connect your Facebook pixel to an Interact app, you will need to know your Facebook Pixel ID. Login to the Facebook Ad Manager, navigate to Pixels section found in the navigation menu, and then you will find the ID underneath your pixel name. The following screenshots will walk you through where to find your Pixel ID:
You will need your Facebook Pixel ID for this next step. Now, choose an app to edit and navigate to Conversion Tracking found the left sidebar of the builder:
Next, click Add Facebook Pixel to open pixel setup:
Now paste your Facebook Pixel ID into the provided text box and click Save.
Now your quiz is connected to to Facebook Ads and there will be a Page View event created any time one of your users reaches the results of your quiz or poll.
Customize Facebook Pixel setup
Now that you have the Facebook Pixel setup, you can customize the events that get sent based on the actions a user takes in your quiz.
You can select the Facebook Pixel standard event from the dropdown for each of your quiz results or poll voting options that you would like to be triggered.
Here is a list of app events that you can track via the Facebook Pixel:
View: User views your quiz or poll
Start (quiz only): User clicks the start button your quiz
Vote (poll only): User votes on your poll
Results: User reaches results page of your quiz or poll
Lead: User opts-in to your quiz or poll's opt-in form
Individual Quiz Results: User gets a specific result on your quiz
Individual Poll Voting Options: User votes for a specific poll option
For each of these options above you can begin tracking that event by checking the Active checkbox and editing the name of the event you want to trigger by typing in the textbox.
By default, Interact triggers a Page View event for two different triggers: (1) on quiz load and (2) on direct quiz URL visit (ex. https://www.tryinteract.com/share/quiz/ID). This helps carry successful conversions through from the time a quiz is visited to the time the quiz is finished. You have the option to turn off this default behavior by using the checkboxes under this section.
Create Facebook custom conversion
Now, move back to Facebook Ad Manager and set up conversions based on when people reach the results of your quiz. To do this, you'll navigate back to the Pixels section of your Facebook ads dashboard.
Now click on the Custom Conversions tab.
Then click Create Custom Conversion in the top right.
Now, under Website Event choose the custom event from the dropdown that you would like to use to create a custom conversion. For this example, I will use the Quiz Result event, which will include everyone who completed my quiz.
IMPORTANT: Custom events will only show up if the pixel has received events from your quiz. So at this point you should go back to the quiz builder and preview your quiz and take the quiz all the way through so that Quiz events are sent to Facebook.
IMPORTANT: It can take up to 1 hour for Facebook to receive the events and prepare them to be used in setting up a Custom Conversion. Please allow this time to transpire before attempting to setup your Custom Conversion.
(Optional) If you want to distinguish certain traffic from the traffic coming from your specific quiz, you can add a rule to include only traffic from your specific quiz. To do this, click Add a rule.
(Optional, cont.) For the URL, copy and paste the URL of your quiz which is in the form of https://quiz.tryinteract.com/#/APP_ID.
Now, under Name create a name for this conversion. For this example, we are going to use Brand Quiz Conversion and then under Category select the appropriate category for what this conversion event is. For most cases this will be Lead because if someone reaches the results of a quiz that has lead capture turned on, they are a lead.
IMPORTANT: Now you will need to activate the conversion, which means you need the pixel to fire events from your quiz, which means you need to take your own quiz and reach the results. So at this point you should go back to the quiz builder and preview your quiz and take the quiz all the way through so that Quiz events are sent to Facebook. Make sure you take your quiz all the way through to your results so you trigger a conversion!
How to debug your Facebook Pixel
This is an important step in making sure your Facebook Pixel is sending the proper events. To do this, you will want to access your Facebook Ads Manager and then access Measure & Report > Analytics from the menu by clicking All tools:
Next, select your Pixel from the list of accounts and then click the Event Debugging link in the left sidebar:
Here you will find a list of all of the recent events captured by your Pixel with timestamps and all data that was passed with the event.