This is our recommended quiz promotion strategy for coaches, course creators, authors, and service providers. If you fall into any of those broad categories then there is a standard way of promoting your quiz that we've seen to work best for our customers over the last 11 years.

Quizzes convert best when you show them to people who have clicked on your website URL or Link in Bio because those people are choosing to engage with you a little bit more than just watching, reading, or listening to your content. That's the point where quizzes are really good at converting those people into email subscribers you can nurture into sales. Quizzes can directly influence 1:1 bookings and course or digital product sales, but the primary benefit is gathering email subscribers who warm up over time into customers.

The absolute best way to get your quiz in front of people is to put it as the primary call to action on your website. The primary button that people see when they land on your site. Here's what the looks like on kayeputnam.com

When you click that button it takes you to where the quiz is embedded on her website and you can take the quiz. We recommend putting this on yoursite.com/quiz so you can always send people to that URL to take your quiz from every source. This is how we ideally recommend setting up the quiz on your website.

If you're not willing to give up the #1 spot on your website for the quiz, you can give it the #2 spot, which typically looks like a header banner or a link in the main navigation of your site.

Here are a few examples of what that looks like with links to check out the sites

Dr. Scott Lyons links the quiz in his main navigation header

The Sorority Nutritionist links the quiz from a header bar

The other place to promote your quiz is in your link in bio. Here's an example from @wholeparent where they have their quiz included in their link in bio. You add the same quiz link where your quiz is embedded, or you can use the direct quiz link for this one if you are not using a website.

I will be honest, promoting quizzes as ads is hit and miss. It's not a long-term strategy that most Interact customers use. If you are setting up ads, link them to your same page where the people can take the quiz - yoursite.com/quiz.